Who should attend? 

• Directors of companies and media organizations. 
• All employees in the management of media organizations. 
• Quality control officers in the media organization. 
• Development and modernization officials of public relations department. 
• All interested in learning an integrated media management program. 

How attendees will benefit? 

After completion of the Mini Master Programme, delegates will be learned to: 

• To introduce participants to different media skills in the field of news writing, design and press correspondence. 
• Gain considerable skill in managing public relations departments. 
• Identify the skills related to communicating and dealing with the masses, and ways to deal with VIPs. 
• Acquire the skills of a successful broadcaster and communicate with audiences. 
• To introduce participants to the modern concept of public relations, their nature and importance in institutions, their foundations, principles and objectives in addition to their functions, organization and programs. 

• Introduction to the media and the evolution of its concept 
• Media and mental image formation. 
• News values ​​and the art of the media industry. 
• Media communities. 
• Arts dealing with the public and VIPs. 
• The importance of public relations in the management of organizations and media institutions. 
• The skill of dealing with great personalities. 
• Building internal communication in media organizations. 
• Public relations and their association with the media. 
• PR strategies. 
• Contemporary roles for men of public relations. 
• The nature and importance of planning public relations programs.